Dissecting an Email Pitch with Moz

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.

To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I’m the Marketing Director at Fractl. Today I’m going to talk to you about the anatomy of the perfect pitch email.

This has to do with the digital PR space. The way that we get backlinks and brand awareness for our clients is by creating…

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