You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect in-house team or partnered with a brand new agency. The next step is to set your KPIs, or Key Performance Indicators, for the program. Sure, we’ve all heard about SEO keywords and links, but there’s more to it, right? How do you know you’re getting the most out of your SEO program and is it actually impacting your bottom line?
Today, I’ll be going over the top 3 SEO KPIs you should be tracking, regardless of whether your SEO is running in-house or with a partner.
1. Revenue from Organic Search & ROI
No matter your business model and current business challenges, you’re here to make money at the end of the day. Whether you’re an eCommerce business or in B2B lead generation, you likely invested in your Organic Search program to impact your business’s bottom line. Maybe you’re looking to impact customer…
Read the complete article at https://www.seerinteractive.com/blog/3-seo-kpis-you-should-be-tracking/.