Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research.
We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic.
Here’s what I’m going to cover when it comes to performing local keyword research:
What Is Local SEO?
Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results.
Often, people will hear the word local SEO and automatically think, “Google My Business.” This is a narrow-minded approach to local SEO when much more ground can be gained in localized organic results.
Google My Business is critical for an overall local search strategy and something you need to optimize properly. However, it…
Read the complete article at https://www.semrush.com/blog/local-keyword-research/.
Kinda related bonus music video: