Duplicate content is when the same or similar content appears across more than one URL. There is exact 1:1 duplicate content that can be created in many ways (which we’ll get into below) and similar content that contains overlapping search intent. Both instances of duplicate content can negatively impact search rankings and performance.
Duplicate content can negatively impact search visibility for a number of reasons, as search engines have a difficult time deciding which version of the content to show users. As a result, the duplicate and/or similar content can create:
- Internal Competition – Search engines won’t know what page to rank if they are the same or similar. This may also create a confusing user experience as they won’t know which version of the page to click on from the SERPs.
- Wasted Crawl Budget – If there are numerous pages containing duplicate content and you only want 1 indexed, crawlers will…
Read the complete article at https://www.seerinteractive.com/blog/what-is-duplicate-content-and-how-does-it-impact-seo/.
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