How to Write Great Meta Descriptions (our bread and butter, but so many bad descriptions in the wild)

How to Write Great Meta Descriptions (our bread and butter, but so many bad descriptions in the wild)

How to Write Great Meta Descriptions & Optimize Current Ones
What is a Meta Description?

Technically, a meta description is an HTML tag, which looks like this in the HTML code for the page:

On Google, Bing and other search engines, meta descriptions are displayed in search results as the short paragraph under the title of the page:

While many CMS tools have built-in options for metadata title and descriptions, you can also manually add your meta description to your site’s HTML code in the section:

Are Meta Descriptions a Ranking Factor?

No, meta descriptions are not a ranking factor. Google announced in September of 2009 that meta descriptions do not affect rankings. However…

Read the complete article at https://www.seerinteractive.com/blog/how-to-write-great-meta-descriptions/.

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