How to Write Great Meta Descriptions & Optimize Current Ones
What is a Meta Description?
Technically, a meta description is an HTML tag, which looks like this in the HTML code for the page:
On Google, Bing and other search engines, meta descriptions are displayed in search results as the short paragraph under the title of the page:
While many CMS tools have built-in options for metadata title and descriptions, you can also manually add your meta description to your site’s HTML code in the section:
Are Meta Descriptions a Ranking Factor?
No, meta descriptions are not a ranking factor. Google announced in September of 2009 that meta descriptions do not affect rankings. However…
Read the complete article at https://www.seerinteractive.com/blog/how-to-write-great-meta-descriptions/.