Video: How Google handles duplicate content for PPC & SEO (includes some wishful thinking)

Video: How Google handles duplicate content for PPC & SEO (includes some wishful thinking)

A Google employee on duplicate content, with a focus on PPC, and some relevance for SEO. If you’ve been doing SEO for a while, then the beginning of the video may remind you of the FUD they used to spread about link building (meaning they conflate what they’d like to happen with what tends to actually happens). 

 

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