Friday , September 17 2021

Technical

Guide: Google Passage Ranking And Indexing (relevant for yesterday’s update, @olgazarzeczna nailed it)

Guide: Google Passage Ranking And Indexing (nice and relevant for yesterday’s update, @olgazarzeczna nailed it)

Google passage ranking (also called passage indexing) is one of the biggest announcements around search in 2020. Even though this is only a small ranking change in Google, the topic generated a lot of discussions and misconceptions almost immediately.  It was all due to the unfortunate wording “passage indexing” that Google used when …

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A Complete Front-End Performance Checklist for 2021 by SmashingMagazine (bring lots of beer, its long and in-depth)

beer barrel pixabay

Web performance is a tricky beast, isn’t it? How do we actually know where we stand in terms of performance, and what exactly our performance bottlenecks are? Is it expensive JavaScript, slow web font delivery, heavy images, or sluggish rendering? Have we optimized enough with tree-shaking, scope hoisting, code-splitting, and …

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When to Open Search Pages for Indexation & SEO – A Data-Driven Approach (some nice points, since it can make sense to go against the grain, occasionally)

When to Open Search Pages for Indexation & SEO – A Data-Driven Approach (some nice points, since it can make sense to go against the grain, occasionally)

If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill …

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39 Page Speed Optimization Tips (mostly LAMP)

39 Page Speed Optimization Tips (mostly PHP/WordPress)

Page speed is one of the few ranking factors publicly confirmed by Google. Which means… speeding up your website can get you more search traffic. The good news? This guide is PACKED with actionable page speed optimization tips you can implement TODAY, to get your website zipping up the rankings. …

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Is someone hacking your site to insert backlinks? (read if you’re into fear-porn, and if it finally pushes you to secure that WP site)

Is someone hacking your site to insert backlinks? (read if you’re into fear-porn, and if it finally pushes you to secure that WP site)

Remember when SEO was just about the keywords?  In 2020, search engine optimization has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams. Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent …

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