Updates & penalties

Guide: Google Passage Ranking And Indexing (relevant for yesterday’s update, @olgazarzeczna nailed it)

Guide: Google Passage Ranking And Indexing (nice and relevant for yesterday’s update, @olgazarzeczna nailed it)

Google passage ranking (also called passage indexing) is one of the biggest announcements around search in 2020. Even though this is only a small ranking change in Google, the topic generated a lot of discussions and misconceptions almost immediately.  It was all due to the unfortunate wording “passage indexing” that Google used when …

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New manual actions for Google News and Discover published by Google (the beatings will continue until morale improves)

New manual actions for Google News and Discover published by Google (the beatings will continue until morale improves)

Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google human reviewers apply a penalty to a website or webpages after it has come to Google’s attention that something was done that was not in accordance with Google’s posted webmaster guidelines. …

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