Important question. How many businesses have blogs and produce content?
Now, this follow-up question might be a little disturbing…
How many businesses actually track their content marketing success?
There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.
The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track. You first need to visualize your sales funnel by taking all stages of the funnel into consideration. You can then find metrics to measure the success of each step.
In this post, I’ll show you some key Google Analytics reports that show you how well your content is doing…
Read the complete article at https://www.rankranger.com/blog/google-analytics-data.