A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think that SEO is a bunch of snake oil and you just sit around all day spamming websites asking for links.
Of course, it would be great if your stakeholders just inherently knew that the reason their phone keeps ringing, or that the sales continue to roll in, is because of your brilliant SEO work. But if you do a good job of communicating results from the very beginning of your project, you won’t need to convince them (as much) — they’ll know.
Before we dive into the data, let’s first take a step back and consider what we actually need to measure. A common mistake we see in marketing reporting is overlong reports. Remember the last time you spent six hours putting together 28 pages of sizzling commentary? Even after all that work, no one was really…
Read the complete article at https://www.pagesseomagazine.com/blog/seo-reporting-prove-your-value.