Friday , September 17 2021

Latest SEO news to amuse

Guide: Google Passage Ranking And Indexing (relevant for yesterday’s update, @olgazarzeczna nailed it)

Guide: Google Passage Ranking And Indexing (nice and relevant for yesterday’s update, @olgazarzeczna nailed it)

Google passage ranking (also called passage indexing) is one of the biggest announcements around search in 2020. Even though this is only a small ranking change in Google, the topic generated a lot of discussions and misconceptions almost immediately.  It was all due to the unfortunate wording “passage indexing” that Google used when …

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7 Hottest Marketing Newsletters (as voted for by Ahref users)

7 Best Marketing Newsletters (as voted for by Ahref users)

Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes more choice, which makes it more challenging than ever to cut through the noise and spot newsletters worthy of your inbox. To help, …

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Tutorial on Using the GA4 Demo Account (if you must)

kid holding nose flickr

It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in October 2020 (ICYMI, read our post here). Since then, we’ve seen the industry get excited about the eventual switchover from Universal Analytics to GA4 with a slew of webinars (like our Q&A in …

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