Latest SEO news to amuse

New manual actions for Google News and Discover published by Google (the beatings will continue until morale improves)

New manual actions for Google News and Discover published by Google (the beatings will continue until morale improves)

Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google human reviewers apply a penalty to a website or webpages after it has come to Google’s attention that something was done that was not in accordance with Google’s posted webmaster guidelines. …

Read More »

How (and why) to structure your site for great SEO

How (and why) to structure your site for great SEO

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts. A solid website structure is a must-have when you’re about to launch a new website or …

Read More »

Is someone hacking your site to insert backlinks? (read if you’re into fear-porn, and if it finally pushes you to secure that WP site)

Is someone hacking your site to insert backlinks? (read if you’re into fear-porn, and if it finally pushes you to secure that WP site)

Remember when SEO was just about the keywords?  In 2020, search engine optimization has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams. Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent …

Read More »

3 Marketing Strategy Examples (a long read from the Ahrefs crew)

3 Marketing Strategy Examples (a long read from the Ahrefs crew)

A marketing strategy is a business’s overall game plan for reaching consumers and turning them into customers. Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are: Your value proposition: How your offering relates to a customer’s pain points, needs, or wants. …

Read More »

How to really optimize images for eCommerce (a fresh take, covers more than the same basic technical stuff)

How to really optimize images for eCommerce (a fresh take, covers more than the same basic technical stuff)

There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization. Search engines, social networks, and eCommerce platforms have been placing more and more importance on product visuals for the following reasons:  Consumers want to see what they’re getting …

Read More »

New Technical SEO Certification from Moz ($295 at Moz Academy)

New Technical SEO Certification from Moz (5 at Moz Academy)

SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To …

Read More »

5 Ways to grow your B2B with SEO

5 Ways to grow your B2B with SEO

There are a lot of opportunities in SEO for B2B companies — even though the search volumes are often low. I’ve covered what you’d need to use search to your advantage as a B2B marketer. You should kick-off your SEO and content marketing by targeting BoFu prospects. And make your …

Read More »