Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps.
Today I’m going to be showing you how to use STAT to identify featured snippet opportunities. If you’re not familiar with STAT, it’s a ranking tool which is very good at pulling big data.
What’s a featured snippet?
For those of you that might not know what a featured snippet is, it’s one of those answer boxes that appear at the top of a search results page. It’s the result that shows up directly beneath the ads after the search is performed. So, for example, if you did a search for…
Read the complete article at https://moz.com/blog/identify-snippet-opportunities-with-stat.