There is no question, SEO has changed dramatically over the last few years.
Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.
In that world, getting to the top of Google meant everything.
Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.
In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.
To do that, we’ll look at some SERP feature insights using Rank Ranger’s rank tracking…
Read the complete article at https://www.rankranger.com/blog/serp-feature-rank-tracking.
And a bonus music video: