From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort.
The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. The thrill of jumping to the top of the page was so great that it soon became my passion.
But not everything in SEO is so simple (or stable). Soon, methods that had previously brought results were no longer working. With the competition growing increasingly competent and challenging, great results were becoming less frequent.
If, like me, you’ve reached that point — don’t worry! I’ll show you how I overcame this with a method that I lovingly refer to as “Fast & Featured”.
What are SEO entities?
I started with an unpretentious study…
Read the complete article at https://moz.com/blog/fast-featured-snippets-using-entities.