Guide: Google Passage Ranking And Indexing (nice and relevant for yesterday’s update, @olgazarzeczna nailed it)

Guide: Google Passage Ranking And Indexing (relevant for yesterday’s update, @olgazarzeczna nailed it)

Google passage ranking (also called passage indexing) is one of the biggest announcements around search in 2020. Even though this is only a small ranking change in Google, the topic generated a lot of discussions and misconceptions almost immediately. 

It was all due to the unfortunate wording “passage indexing” that Google used when announcing this change for the first time. The word “indexing” made many people think that Google now will be indexing the passages of web pages rather than entire web pages. 

I deeply analyzed all the available information on Google passages to be able to present it in a digestible form here in this guide. 

  • The first part of this guide contains the gist of the topic. 
  • The second part contains a little bit more details, such as the list of the frequently asked questions (and answers) about Google passage

Read the complete article at https://seosly.com/google-passage-ranking/.

For today’s story, see https://www.seroundtable.com/google-passage-ranking-live-30920.html and https://blog.searchmetrics.com/us/google-update-passage-indexing/ for some more background information. 

Bonus video:

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