There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization.
Search engines, social networks, and eCommerce platforms have been placing more and more importance on product visuals for the following reasons:
- Consumers want to see what they’re getting before they buy
- Improved and increased discovery
- Potential for quick sales
- Potential to increase the average order value
- Reduction in returns
Interestingly, the majority of SERP features now include an image, carousel, or video. Search engines also provide additional organic opportunities for product discovery, research, and quick sales with visuals at the core: image search, local, shopping, featured snippets, knowledge panel,…
Read the complete article at https://www.pagesseomagazine.com/blog/ecommerce-goals-optimize-images-for-the-new-online-shopper.
Unrelated bonus video: