Remember when SEO was just about the keywords? In 2020, search engine optimization has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams.
Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way of figuring out what the searcher is after; for example, to simply buy a product or, to compare a number of similar products through the search engine. This means that content which doesn’t match with search intent, simply won’t ascend Google’s ranks.
Other changes within SEO include the move to video and voice searching and, the practice of cutting or morphing zombie pages in order to streamline SEO and improve ranking. There are no end of new and forward thinking SEO methods popping up all the time; so much so that it often becomes a little like a digital…
Read the complete article at https://blog.linkody.com/seo/how-big-a-threat-to-your-website-is-link-building-hacking.