When to Open Search Pages for Indexation & SEO – A Data-Driven Approach (some nice points, since it can make sense to go against the grain, occasionally)

When to Open Search Pages for Indexation & SEO – A Data-Driven Approach (some nice points, since it can make sense to go against the grain, occasionally)

If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill a gap in your category page structure with a wealth of query-relevant content. If done strategically, opening the right search pages to indexation can significantly benefit your organic traffic.

In this article, you’ll learn how to run the necessary analysis for opening query-aligned search pages to improve organic traffic performance. Incorrectly opening search pages to indexation can spell disaster, so read and follow the best practices laid out when attempting this type of advanced SEO optimization.

To begin, identify your content gaps. Where do you have product inventory but no category…

Read the complete article at https://blogs.perficient.com/2020/12/03/opening-search-pages-for-indexation-seo-a-data-driven-approach/.

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