Google Prefers To Neutralize Than to Penalize in Search (not just for backlinks, but also spam in its various forms)

Google Prefers To Neutralize Than to Penalize in Search (not just for backlinks, but also spam in its various forms)

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google’s John Mueller said the other day on Twitter that “if we can neutralize the effect of bad links, that’s enough; there’s no need to remove the site completely from search then.”

He said “but there are many levels” of how Google can handle search spam. He said “most of the time, the algorithms take care of neutralizing the issue on their own.” John has said this before, not with the word “neutralize” but basically saying Google has a two pronged approach to spam, ignore vs penalize…

Read the complete article at https://www.seroundtable.com/google-neutralize-search-spam-30903.html.

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